100% PURE

We know you’re a hard-working professional earning your way up the corporate (or non-corporate) ladder. You’ve got a good life and you’ve earned it! So, it’s completely understandable when you let your hair down a bit, especially for a celebratory occasion like ringing in the new year (or birthdays, weddings, or a Wednesday happy hour—no judgment). However, as we get older, it seems like we pay an increasingly steep price for the previous night’s decisions, and fatigue seems to show up in the worst place possible: our face. Even if you don’t have to get up for work the next day, no one wants to deal with puffy eyes and dull skin. So, whether it’s a rock in’ New Year’s Eve party or just the end of a long week at work, follow these tips to perfect that morning-after bright-eyed look. Rehydrate We all know how this works, so the first thing to do is treat yourself to a big glass of water (or two).Drinking water helps hydrate and nourish skin cells, flush toxins, ...

Most of us enjoy a good four seasons, even if you have an ultimate favorite. But as the seasons change, so too should your makeup. While spring or summer might be a perfect time for corals, pastels, or even that favorite tinted moisturizer, winter is a time to “cool” down your look a little bit. Blues, grays, silvers, whites, and otherwise muted neutrals are perfect for a frosty, wintery look, whether it be your eyeshadow, nail color, or lip shade. Whether you’re looking to channel your inner ice queen or you just want to embrace winter’s most popular trends, follow these dos and don’ts to master the perfect makeup look this winter. Do: Embrace Blue, Gray, And Navy Eyeshadows Like Father Winter himself, this frosty season’s best colors are clean, cool, and icy—and there is no better way to pay proper tribute than with an eyeshadow palette with shades of icy blue, gray, and navy. To maximize your icy options, look for a palette of pigmented eyeshadow that featur...

At the start of the new year, many of us make resolutions to change our habits or do something new. With last year behind us and a clean slate of twelve months ahead of us, your beauty routine might be something worth reassessing. Let’s take a look at a few resolutions you should include in your beauty routine this year. Mix It Up It’s easy for us to stay in our comfort zones. Especially when it comes to makeup and our beauty routines, trying something new can seem to be a huge risk, particularly during the work week. What if it doesn’t look like the tutorial? What if you don’t have time to redo it if it doesn’t turn out right? These are questions that most likely immediately ran through your mind at the mere thought of changing up your daily beauty routine. In reality, going one day with a different look you’re not crazy about won’t hurt, and trying new products and looks could help take your beauty routine to the next level. So this year, be bold and try somet...