100% PURE

For many of us, New Year’s Eve is all about the clothes, makeup, and hair. It’s a special occasion that gives us a chance to put a little extra sparkle in our look and happily embrace our holiday cheer. You don’t have to be a pro to pull off a great makeup look either. A simple and relaxed approach will still turn heads and not take hours to achieve. Here are a few tips for creating your own NYE makeup magic. Mattifying Primer Prep with Primer Your makeup will go on much more smoothly if you prep your canvas first. After cleansing and moisturizing your face, apply a mattifying primer with skin-plumping seaweed collagen that will fill in and smooth the appearance of fine lines. A natural primer with skin-healthy ingredients will also soften the face and eye area. Find a high-quality primer to minimize shine and achieve a flawless makeup application. Play with a Pewter or Navy Eyeliner (or Both!) An effortless way to glam up for the biggest party of the season is t...

Have you met your perfect match yet? In foundation, that is! You want a flawless face without looking like you’re wearing a mask. With all of the makeup options out there, it can be a bit tricky to find the most suitable formula for you. Understanding your skin type will help in choosing the perfect foundation. It’s the first step in the process.  Oily Skin Oily skin types may want to avoid purely oil-based liquid formulas and instead opt for a powder foundation or a tinted moisturizer. The problem in saying that oily skin types should stick with oil-free formulas only is that you still need moisture in your foundation. If you wear a foundation all day, you don’t want it to dry out your skin. So, if oil-free foundation isn’t the answer, what’s the solution? Try a mattifying tinted moisturizer with oil-absorbing bamboo silica. The best will blur imperfections and provide a diffused matte finish. Oily skin still needs hydration, so choose a lightweight water-based...

Interested in natural skin care but aren’t sure which ingredients actually work? You’re not alone. Cosmetics with natural ingredients are some of the most sought-after products on the market today, and this guide can be your key to identifying some of the most high-performing plant-derived ingredients. Vitamin E Vitamin E is a fat-soluble antioxidant that can repair cellular damage caused by pollutants and sun exposure and protect the outer membrane of our cells. According to the National Institutes of Health, vitamin E plays a unique role in enhancing the biological activity of polyunsaturated fatty acids that exist in our cell membranes and plays an important role in protecting the outermost layer of our cells. This has important implications for reversing the signs of aging and maintaining cellular health. Vitamin E is found naturally in many vegetables and vegetable oils and is also an important ingredient in cosmetic and skin care products. It can add powerfu...