100% PURE

The holidays are a time to shine brightly from the inside out. Your sparkling personality is ready to celebrate with friends, family, and co-workers! Is your makeup and skin care regimen ready to go too? With a few low-key tips, achieve the Christmas glow you’re after this season. Don’t forget to include your regular cleansing and moisturizing routine along the way—your skin needs extra love this time of year. Full Coverage Foundation Korean Sheet Mask Applying a fresh, revitalizing, and natural bamboo sheet mask to your face on the day of a big event will feel fabulous. Ingredients like ginseng, retinol, and vitamin C are great for stimulating collagen and lessening the appearance of fine lines and wrinkles. Aloe juice and hyaluronic acid lock in moisture to soothe dry skin, while rosehip oil softens the skin and improves its texture. Your skin will feel and look radiant, and you’ll be one step closer to prepping your canvas for a night of fun. Hydrating Water ...

Memorial Day weekend is typically the unofficial start to summer, which means you probably have some fun plans lined up. Whether you’re headed to the lake, a BBQ, or somewhere else entirely, you’ll want to have your look dialed in. Fortunately, all you need to complete your Memorial Day weekend look are a few simple makeup items that add swipes of color to your eyes, cheeks, and lips. Here are six steps and some tips to showcase your fresh face at your get-together over the holiday weekend. Step 1: Keep Oiliness Away As temps heat up, you may find your skin to be oilier than usual. If that’s the case, look for a natural foundation product that will flatter your skin even under the heat of the sun. Consider swapping in foundation with a more oil-absorbing formula and a matte finish. It’s totally appropriate for oily skin types who still want a flawless, full coverage look. Look for a high-quality, skin-loving full coverage foundation that contains soothing aloe, anti...

The beauty and skin care industries are notoriously competitive with each brand trying to carve out a niche for their unique products. With all of the different labels on the market today, from natural and organic to non-toxic and cruelty-free, it can be challenging for skin care brands to distinguish themselves and equally as hard for consumers to figure out which products actually live up to their promises.  Fortunately, researchers are quite interested in these quandaries as well. A 2018 survey of female beauty consumers revealed some interesting findings about some of the top-selling skin care trends and the top skin-related benefits that women want from their products. The following products all experienced positive growth in 2018, according to researchers: · Facial cleansers (+5.4%) · Sun care (+4%) · Facial moisturizers (+2.5%) · Lip balms (+2.3%) · Body care (+1.9%) Other products like acne treatments and anti-aging products declined 1.5% and 3%...