100% PURE

Sometimes we just want to embrace the day with a fresh-faced look without all the fuss. On the mornings you don’t feel like wearing full makeup, or simply want to enjoy those few extra minutes before starting the day, here are a few quick and easy makeup and skincare tips you can follow for a fresh-faced look. Use a Seaweed Plumping Primer for Smoothness Typically, you would apply primer before makeup. Primer fills in fine lines, softens and smooths skin, and prepares it for what comes next. You can also wear primer on its own. If you want to rock this look, opt for a silicone-free mattifying primer . Look for one infused with seaweed for plumping and collagen-boosting purposes and aloe for hydration. After cleansing and moisturizing, apply a layer of high-quality primer with these skin-beneficial ingredients to your face and eye area. It creates a gorgeous canvas for you to work with—or it may look perfect without any further makeup products, it all depends on th...

While you’re sleeping, your skin needs to relax and recover from the previous day, right? Well, yes—but that doesn’t mean going to bed bare-faced. Nighttime is actually the best time to support your skin’s renewal process by using skincare products designed to target the appearance of dull skin and fine lines and improve hydration. You can still let your skin “breathe” at night while using gentle products that help take care of it. Let’s look at a few benefits of using nighttime skincare products with skin-loving ingredients. Anti-Aging Eye Cream Is a Powerhouse We’re not talking about any old moisturizer here. The best eye creams for nighttime use include active ingredients such as retinol, peptides, vitamin C, and hyaluronic acid. For softer, more youthful-looking eyes and to lessen the appearance of wrinkles, you’ll want to consistently use a potent, anti-aging retinol eye cream at night. While you sleep, your skin is more permeable and able to more effectivel...

By now we know that moisturizing your face is an essential part of every skincare routine to keep skin healthy and radiant. All skin needs hydration and moisture, regardless of skin type, so finding the right moisturizer to seal in these components is the next consideration. Here are some tips on what to look for when choosing the best face moisturizer for your skin care routine. Base Your Moisturizer on Skin Type You shouldn’t arbitrarily pick a moisturizer and hope for the best. Everybody has different skin types with unique needs. Moisturizer is the first thing that you apply to your skin: before primer, before your favorite cream foundation . It’s step one, so take the opportunity to treat your skin right. The first thing to do is look at the label or product description to determine whether the product is intended for normal, dry, oily, sensitive, or combination skin. Skin types can change over time, as can areas of concern. Choose formulas that have healt...