100% PURE

Dark spots on our skin inevitably tend to crop up over time. Sun damage, hormonal changes, and acne scars are the big culprits. While you can’t fully undo the damage or turn back time on your age, you can reduce the appearance of dark spots with certain beneficial ingredients found in natural skin care lines. Let’s take a look at a few ingredients to look out for that are highly effective. Vitamin C Vitamin C is an essential vitamin for boosting collagen production, which is why you read about it so much in articles about skin care. It’s also a powerful antioxidant that can brighten the look of your complexion and fade the appearance of sun damage. Many claim it’s also effective at warding off the free radicals and environmental toxins we are exposed to every day. Vitamin C is a favorite ingredient when it comes to dark spot treatments, so be sure your products for this purpose aren’t without it. Plant-Based Lighteners If you’re not into bleaching agents and ...

Before you can even think about the rest of your skincare ritual with toners, serums, and moisturizers, you need a clean surface. A freshly cleansed face allows those other skincare products to work better as a result. Your makeup, such as primer and cream foundation , will also go on smoother and your complexion will look gorg. Cleansing your face is an important first step in your daily skincare routine. You might already have your go-to formula that works well. One that removes dirt, oil, and makeup residue, and doesn’t clog your pores, strip your skin, or cause you to break out. If you’ve found an effective cleanser, good for you! Either way, Let’s take a look at some types of facial cleansers out there. You might even find a new favorite that’s even better for your skin type. Clay Cleansers A well-formulated clay cleanser is excellent at drawing out impurities from the surface of your skin and absorbing excess oil, which is especially beneficial for oily skin ...

As the weather and seasons change, so too should your skincare regimen. Think of it like you do when you make the summer-to-fall wardrobe transition. You switch out a few items and replace them with ones more suitable for the season. From late summer heat to crisp fall days, here are four tips to get your skin ready for the glorious fall season ahead.  Keep Moisturizing Your Face, but Change Formulas As the weather begins to cool, you may notice drier skin on your face and body. Be sure to keep up your daily face moisturizing twice a day, but switch to a slightly heavier moisturizer with nourishing vitamins and hydrating ingredients, such as seaweed polysaccharides. A luxurious face cream is just what you need to get through the cold, windy months ahead.   Add a Night Serum or a Dark Spot Serum If you’re having trouble with acne or uneven skin tone, your skin will likely benefit from a natural acne treatment , such as a potent night serum packed with v...

Have you met your perfect match yet? In foundation, that is! You want a flawless face without looking like you’re wearing a mask. With all of the makeup options out there, it can be a bit tricky to find the most suitable formula for you. Understanding your skin type will help in choosing the perfect foundation. It’s the first step in the process.  Oily Skin Oily skin types may want to avoid purely oil-based liquid formulas and instead opt for a powder foundation or a tinted moisturizer. The problem in saying that oily skin types should stick with oil-free formulas only is that you still need moisture in your foundation. If you wear a foundation all day, you don’t want it to dry out your skin. So, if oil-free foundation isn’t the answer, what’s the solution? Try a mattifying tinted moisturizer with oil-absorbing bamboo silica. The best will blur imperfections and provide a diffused matte finish. Oily skin still needs hydration, so choose a lightweight water-based...

It’s a good time of year to take inventory of your makeup bag and see what needs to stay and what needs to go. If you’re not using certain items or some of them are old, say goodbye to them and make room for a few new essentials. Here are five beauty staples you’ll no doubt use on the regular over the next few months. Eye Cream with Caffeine Wake up your eyes in the morning and brighten the appearance of dark circles with an eye cream with caffeine . If you’re looking to boost your morning skincare routine, a coffee bean eye cream with caffeine is a great addition for taking care of the delicate skin around your eyes. As the days get shorter and it’s still dark outside when you get up, you may find you need a little pick-me-up in the eye area.   Creamy Foundation If dry skin is an issue you’re dealing with this fall, opt for extra moisture in a cream foundation . Look for a formula with rich avocado butter and calming botanicals of calendula and chamomile ...

Sometimes we just want to embrace the day with a fresh-faced look without all the fuss. On the mornings you don’t feel like wearing full makeup, or simply want to enjoy those few extra minutes before starting the day, here are a few quick and easy makeup and skincare tips you can follow for a fresh-faced look. Use a Seaweed Plumping Primer for Smoothness Typically, you would apply primer before makeup. Primer fills in fine lines, softens and smooths skin, and prepares it for what comes next. You can also wear primer on its own. If you want to rock this look, opt for a silicone-free mattifying primer . Look for one infused with seaweed for plumping and collagen-boosting purposes and aloe for hydration. After cleansing and moisturizing, apply a layer of high-quality primer with these skin-beneficial ingredients to your face and eye area. It creates a gorgeous canvas for you to work with—or it may look perfect without any further makeup products, it all depends on th...

While you’re sleeping, your skin needs to relax and recover from the previous day, right? Well, yes—but that doesn’t mean going to bed bare-faced. Nighttime is actually the best time to support your skin’s renewal process by using skincare products designed to target the appearance of dull skin and fine lines and improve hydration. You can still let your skin “breathe” at night while using gentle products that help take care of it. Let’s look at a few benefits of using nighttime skincare products with skin-loving ingredients. Anti-Aging Eye Cream Is a Powerhouse We’re not talking about any old moisturizer here. The best eye creams for nighttime use include active ingredients such as retinol, peptides, vitamin C, and hyaluronic acid. For softer, more youthful-looking eyes and to lessen the appearance of wrinkles, you’ll want to consistently use a potent, anti-aging retinol eye cream at night. While you sleep, your skin is more permeable and able to more effectivel...