100% PURE

If you’re like most, the date March 10, 2019 might not seem to have any significance (unless it’s your birthday, anniversary, friendaversary, etc.). But it’s going to be a memorable day whether you like it or not. That’s because March 10 marks the start of daylight saving time, and if you remember the “spring forward, fall back” saying, then you’ll know this is the one most people dread.  Sure, we get to enjoy an extra hour of sunlight, and this is the signal that springtime and summer are upon us, but it comes at a cost—an hour less of sleep. While your internal clock is readjusting, waking up in the morning might be a bit of a drag, and you might show it. Luckily, with a little makeup magic and some self-care, you can keep a bright-eyed look. Whether it’s the first week of daylight saving time or just a groggy Monday, here are a few tips.  Awaken Your Eyes When you first wake up and discover that you’re effectively an hour behind schedule, your firs...

Mastering the “no-makeup” makeup look can be a challenge for some of us as we tend to overdo it or under apply products. Striking a balance can take some trial and error, but once you've got it down to a science, the minimalist look can come in handy for a variety of different occasions. Whether you’re headed to work, going shopping, or just trying to make it to Sunday brunch without looking like you only got a couple of hours of sleep, the no-makeup makeup look is extremely versatile. So, if you’ve struggled to master this look in the past or want to give it a shot for the first time, here are a few tips to help you along the way.  It Starts with Healthy Skin One of the core factors that this look is all about is having naturally glowing skin. While some of us are lucky, the rest of us have to find ways to fake this natural glow. Before you get started on your look, you should prep and make sure that your skin is effectively moisturized. Use a hydrating face m...

Many of us wear makeup on a daily basis, and we leave it on until it's time for bed (but let's admit, sometimes we all forget to take it off). When shopping for a new mattifying primer , you probably look for reviews on how well it fights against shine, how well it works, and if it’s a good value. But do you ever look at the ingredients found in your favorite cosmetic products? You look at nutrition labels for your food, so you know what you're eating and putting in your body. So why wouldn't you look at the ingredients of the products you put directly on your face every morning? What Is a Filler? Just like a food product, companies use fillers because they are cheaper to manufacture, and sometimes they can be just as effective as their natural counterparts. Even so, much of the best food you find will have a shorter ingredients list, and makeup and skincare products should be the same. Harmful synthetic chemicals may be lurking in your makeup bag, but...