6 Foundation Makeup Mistakes You May Be Making

The fine art of foundation application should be so subtle that no one notices anything but how flawless and gorgeous your skin looks. Then you’d know you’ve mastered the most important part of your makeup—the foundation.


Retinol Eye Cream

But it may not be as easy as you think to craft this natural-looking base. From choosing the wrong shade to using too much foundation, we’ve all made some of the following mistakes.

You Skip the Primer

Applying a high-quality primer is an essential step right before the foundation goes on. It’s priming your canvas properly, acting as a barrier between your skin and the foundation. If your skin is oily, a mattifying primer will help prevent oil from seeping through, which can cause your makeup to slide. If your skin is dry, a quality primer will stop your skin from soaking up your foundation, causing your skin to look uneven. For a poreless, refined finish, choose a primer that you can rely on to keep your foundation in place all day.

You’re Wearing Too Much Foundation

More isn’t better when it comes to foundation. No one wants to look like they are wearing a mask. The texture of your skin should still be visible after you lightly buff foundation onto your skin. If you have dry or normal skin, your full coverage foundation should offer you flawless coverage with a lightly dewy finish. Always start in the middle of your face and blend your way outward to avoid buildup at the hairline.

You’re Using the Wrong Tools

Makeup brushes and sponges are more hygienic than using your fingers, even though it’s acceptable to use your fingers for creamy formulas. If you have oily or acne-prone skin though, it’s not recommended. In that case, a sponge helps press off any excess foundation and provides a more matte finish. If you use your fingers with liquid or powder foundations, it’s much harder to achieve the perfect finish.

You’re Wearing the Wrong Shade

It may seem obvious, but some of us are choosing the wrong shade. The orange skin look is instantly recognizable when you see it. We’ve also seen the washed-out look, which means the shade is too light for your skin. Instead of using your wrist or hand, use your jawline the match your foundation to your skin. Choose the shade that fades into your neck seamlessly.

You’re Not Considering Warm or Cool Skin Tone

Some of the best makeup brands consider whether you have cool or warm undertones when formulating their foundations. If you have cooler tones, you probably often tan a pink color in the sun, which means you should choose a cooler or pinker shade of foundation instead of a yellower shade. If you tend to tan really well and rarely burn, you have warmer undertones and should opt for a more yellow-based foundation.

You Put Concealer on First

Before you start applying concealer to specific areas of concern, put down your base of foundation first. The concealer won’t set or could actually come off if you apply it before the foundation. By applying concealer afterward, you can see exactly where you need a little extra help. Just start slow and build up as needed—too much foundation and concealer under the eyes can appear cakey and draw attention to those pesky fine lines or bags you’re trying to cover.

About 100% PURE

100% PURE is committed to creating high-quality and healthy makeup and skin care products while also striving to give back to the global community. 100% PURE uses natural ingredients, such as pigments from fruit, vegetables, tea, and cocoa to color their cosmetics. Their award-winning Fruit Pigmented® makeup is cruelty-free and does not contain synthetic chemicals. The same can be said of the brand’s retinol eye cream, eyeshadow, foundation, and much more.

Learn more about 100% PURE and browse their skin care and makeup products at 100percentpure.com

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