Get the Most Out of Your Foundation with These High-Performing Products

The beauty and skin care industries are notoriously competitive with each brand trying to carve out a niche for their unique products. With all of the different labels on the market today, from natural and organic to non-toxic and cruelty-free, it can be challenging for skin care brands to distinguish themselves and equally as hard for consumers to figure out which products actually live up to their promises. 

https://www.100percentpure.com/products/fruit-pigmented-full-coverage-water-foundation

Fortunately, researchers are quite interested in these quandaries as well. A 2018 survey of female beauty consumers revealed some interesting findings about some of the top-selling skin care trends and the top skin-related benefits that women want from their products.

The following products all experienced positive growth in 2018, according to researchers:

· Facial cleansers (+5.4%)

· Sun care (+4%)

· Facial moisturizers (+2.5%)

· Lip balms (+2.3%)

· Body care (+1.9%)

Other products like acne treatments and anti-aging products declined 1.5% and 3%, respectively. The researchers noted that sales of acne-fighting and anti-aging products likely declined due to the fact that these benefits are often integrated into other products such as moisturizers and cleansers.

The same research revealed interesting findings about which benefits women want most in their skin care products. According to the survey, the most-wanted benefits include:

· Anti-aging (44%)

· Moisturizing/hydrating (44%)

· Evens skin tone (28%)

· Contains SPF (28%)

· Lightweight (23%)

· Contains natural ingredients (18%)

· Minimizes pores (17%)

· For sensitive skin (15%)

· Mattifying (11%)

· Acne-treating (11%)

· Brightening (10%)

According to these statistics, consumers increasingly want multiple benefits from their skin care products, such as a combination of hydration, sun protection, and anti-aging.

For optimal, multi-faceted results that deliver the hydrating, brightening, mattifying, and anti-aging properties you’re looking for, check out these high-performing foundations.

 Full Coverage Foundation

A full coverage foundation can offer the even, silky finish you want in a foundation with added skin-loving hydration and nutrients. Look for a full coverage foundation formulated with hydrating aloe, green tea, red wine resveratrol, alpha lipoic acid, and vitamin E, as well as pomegranate and acai berry oil. You will love the hydration and anti-aging properties as well as the powerful vitamins and antioxidants from plant pigments.

 Cream Foundation

For those of you with sensitive skin who are searching for the perfect foundation that delivers optimal results without clogging pores or irritating your skin, a cream foundation might be just the thing. Perfect for normal, dry, and combination skin, this creamy foundation blends perfectly, leaving a light, satin glow. Formulated from fruit, vegetable, and seed pigments, a cream foundation delivers potent antioxidants and other natural ingredients that are in high demand by today’s consumers.

 Natural Foundation

If your primary concern is high-quality, potent ingredients, a natural foundation is a great choice. These days, you have your pick between full coverage foundation, BB creams with SPF that protect against UVA and UVB rays, tinted moisturizers, and blur matte makeup that delivers optimal coverage without harsh synthetic chemicals.

Depending on your coverage and color preferences, look for an organic foundation or a natural option colored from peach and cocoa pigments, liquid foundation with anti-aging super fruits, or powder foundation makeup made with eucalyptus to purify your skin and complexion. A natural foundation with certified organic aloe juice in particular will help protect and soothe your skin by providing a rich source of antioxidants and vitamins.

 About 100% PURE

100% PURE is committed to designing and sourcing the healthiest skin care products and educating consumers on why purity and sustainability are so important. As a natural skin care line, their products are cruelty-free and are sourced from nature whenever possible. Their makeup is pigmented from fruit and free of synthetic chemicals.

Learn more about 100% PURE’s natural foundation makeup at 100percentpure.com

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