100% PURE

Interested in natural skin care but aren’t sure which ingredients actually work? You’re not alone. Cosmetics with natural ingredients are some of the most sought-after products on the market today, and this guide can be your key to identifying some of the most high-performing plant-derived ingredients. Vitamin E Vitamin E is a fat-soluble antioxidant that can repair cellular damage caused by pollutants and sun exposure and protect the outer membrane of our cells. According to the National Institutes of Health, vitamin E plays a unique role in enhancing the biological activity of polyunsaturated fatty acids that exist in our cell membranes and plays an important role in protecting the outermost layer of our cells. This has important implications for reversing the signs of aging and maintaining cellular health. Vitamin E is found naturally in many vegetables and vegetable oils and is also an important ingredient in cosmetic and skin care products. It can add powerfu...

The beauty and skin care industries are notoriously competitive with each brand trying to carve out a niche for their unique products. With all of the different labels on the market today, from natural and organic to non-toxic and cruelty-free, it can be challenging for skin care brands to distinguish themselves and equally as hard for consumers to figure out which products actually live up to their promises.  Fortunately, researchers are quite interested in these quandaries as well. A 2018 survey of female beauty consumers revealed some interesting findings about some of the top-selling skin care trends and the top skin-related benefits that women want from their products. The following products all experienced positive growth in 2018, according to researchers: · Facial cleansers (+5.4%) · Sun care (+4%) · Facial moisturizers (+2.5%) · Lip balms (+2.3%) · Body care (+1.9%) Other products like acne treatments and anti-aging products declined 1.5% and 3%...

The beauty industry is constantly changing, and each year seems to eclipse the previous in terms of innovation and design. First, there are just the purely unique, trend-setting products like face blankets, water-based lip serums, and at-home micro needling. Then, there are the statement looks that are almost impossible to miss. Think perfect pouts, over-the-top nail art, and of course, long, luscious lashes. And finally, there are the more subtle but impactful shifts in consumer preferences, like natural, non-toxic, and organic. Oxford Dictionaries even tapped into these trends, crowning the word “toxic” as 2018’s word of the year, determining it to “reflect the ethos, mood, or preoccupations of the passing year, and have lasting potential as a term of cultural significance.” Whether you’re a beauty innovator, trendsetter, or engaged consumer, it can be hard to keep tabs on every skin care trend out there. Check out just a few of 2018’s signature beauty trends and...