Innovative Beauty Products You Need Right Now
The beauty industry is constantly changing, and each year seems to eclipse the previous in terms of innovation and design.
First, there are just the purely unique, trend-setting products like face blankets, water-based lip serums, and at-home micro needling. Then, there are the statement looks that are almost impossible to miss. Think perfect pouts, over-the-top nail art, and of course, long, luscious lashes.
And finally, there are the more subtle but impactful shifts in consumer preferences, like natural, non-toxic, and organic. Oxford Dictionaries even tapped into these trends, crowning the word “toxic” as 2018’s word of the year, determining it to “reflect the ethos, mood, or preoccupations of the passing year, and have lasting potential as a term of cultural significance.”
Whether you’re a beauty innovator, trendsetter, or engaged consumer, it can be hard to keep tabs on every skin care trend out there. Check out just a few of 2018’s signature beauty trends and find out the benefits of bold, natural, head-turning skin care and cosmetics for yourself.
Eye-Popping Trends
One of 2018’s most prominent trends was over-the-top lashes. From sky-high falsies to thick, dark mascaras, eyelash trends were anything but subtle.
Take advantage of this show-stopping trend with a lengthening mascara that adds volume, dimension, and of course, drama. Lengthening mascaras are known to separate and coat lashes without clumping, smudging, or flaking, adding a perfect amount of color to define your lashes from every angle.
The best part? Lengthening mascaras come in natural, cruelty-free options, allowing you to take advantage of another prominent consumer trend. Look for a natural mascara pigmented with fruit and formulated with natural ingredients like black tea, berries, and cocoa. You will get the desired look of dark, luscious lashes and the additional benefits of plant-based ingredients like black tea, vitamin E, oat protein, wheat protein, and provitamins. Your lashes will feel moisturized, conditioned, and strong with the added benefit of color and dimension—the perfect tribute to 2018’s top trends.
Natural Eye Cream
A perfect complement to bold, fruit-pigmented lashes are bright, youthful eyes. Make a statement and tap into what is likely to be a lasting trend with a natural eye cream with caffeine that de-puffs the skin under your eyes while increasing circulation.
Look for an eye cream that is formulated with natural ingredients like vitamin E, vanilla plan folia, coffee cherry, green tea, and green coffee for a potent dose of antioxidants, anti-aging vitamins, and concentrated minerals. These natural ingredients will restore and protect the skin around your eyes, accentuating one of your most prominent features.
As an added bonus, a powerful eye cream can promote collagen production and increase blood circulation, combating the appearance of dark circles and puffy eyes.
Whether you’re looking forward to 2019’s beauty trends or just trying to keep up with this year’s, some products have more staying power than others. While avant-garde nails might fade into history (or not, who knows), high-performing, cruelty-free, and antioxidant-rich makeup and skin care products are certainly here to stay. Tap into these lasting trends confidently, knowing healthy, clean skin and bold, accentuated eyes are always in style.
About 100% PURE
100% PURE is committed to designing and sourcing the healthiest skin care products and educating consumers on why purity and sustainability are so important. As a natural skin care line, their products are cruelty-free and are sourced from nature whenever possible. Their makeup is pigmented from fruit and free of synthetic chemicals.
Learn more about 100% PURE’s cruelty-free products at 100percentpure.com
First, there are just the purely unique, trend-setting products like face blankets, water-based lip serums, and at-home micro needling. Then, there are the statement looks that are almost impossible to miss. Think perfect pouts, over-the-top nail art, and of course, long, luscious lashes.
And finally, there are the more subtle but impactful shifts in consumer preferences, like natural, non-toxic, and organic. Oxford Dictionaries even tapped into these trends, crowning the word “toxic” as 2018’s word of the year, determining it to “reflect the ethos, mood, or preoccupations of the passing year, and have lasting potential as a term of cultural significance.”
Whether you’re a beauty innovator, trendsetter, or engaged consumer, it can be hard to keep tabs on every skin care trend out there. Check out just a few of 2018’s signature beauty trends and find out the benefits of bold, natural, head-turning skin care and cosmetics for yourself.
Eye-Popping Trends
One of 2018’s most prominent trends was over-the-top lashes. From sky-high falsies to thick, dark mascaras, eyelash trends were anything but subtle.
Take advantage of this show-stopping trend with a lengthening mascara that adds volume, dimension, and of course, drama. Lengthening mascaras are known to separate and coat lashes without clumping, smudging, or flaking, adding a perfect amount of color to define your lashes from every angle.
The best part? Lengthening mascaras come in natural, cruelty-free options, allowing you to take advantage of another prominent consumer trend. Look for a natural mascara pigmented with fruit and formulated with natural ingredients like black tea, berries, and cocoa. You will get the desired look of dark, luscious lashes and the additional benefits of plant-based ingredients like black tea, vitamin E, oat protein, wheat protein, and provitamins. Your lashes will feel moisturized, conditioned, and strong with the added benefit of color and dimension—the perfect tribute to 2018’s top trends.
Natural Eye Cream
A perfect complement to bold, fruit-pigmented lashes are bright, youthful eyes. Make a statement and tap into what is likely to be a lasting trend with a natural eye cream with caffeine that de-puffs the skin under your eyes while increasing circulation.
Look for an eye cream that is formulated with natural ingredients like vitamin E, vanilla plan folia, coffee cherry, green tea, and green coffee for a potent dose of antioxidants, anti-aging vitamins, and concentrated minerals. These natural ingredients will restore and protect the skin around your eyes, accentuating one of your most prominent features.
As an added bonus, a powerful eye cream can promote collagen production and increase blood circulation, combating the appearance of dark circles and puffy eyes.
Whether you’re looking forward to 2019’s beauty trends or just trying to keep up with this year’s, some products have more staying power than others. While avant-garde nails might fade into history (or not, who knows), high-performing, cruelty-free, and antioxidant-rich makeup and skin care products are certainly here to stay. Tap into these lasting trends confidently, knowing healthy, clean skin and bold, accentuated eyes are always in style.
About 100% PURE
100% PURE is committed to designing and sourcing the healthiest skin care products and educating consumers on why purity and sustainability are so important. As a natural skin care line, their products are cruelty-free and are sourced from nature whenever possible. Their makeup is pigmented from fruit and free of synthetic chemicals.
Learn more about 100% PURE’s cruelty-free products at 100percentpure.com
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