4 Reasons to Switch to a Vegan Makeup Brand
In 2018, the vegan food industry recorded a 20% growth over the previous
year, with sales reaching $3.3 billion, according to a recent article
in The New York Times. It makes sense then that a demand for more
vegan products has followed suit, especially in the beauty industry. It
seems beauty trends may-often follow food ones as the two industries
sometimes use similar ingredients. After all, if something is suitable
to ingest, certainly it’s okay to put on your skin—right?
Have you been rethinking the products you put on your face every day? You don’t have to be a vegan to choose vegan makeup. Here are four reasons to consider making the switch, whether it’s for ethical or health reasons:
1. Vegan Makeup Usually Has Fewer Ingredients
When was the last time you read what was in your favorite mascara or eyeshadow? You might be surprised to see what’s in the formulas. Be sure to go to the brand’s website to look for a complete ingredient list of the products you are putting on your skin. They should clearly tell you on a product page if the item is “vegan” and what ingredients are in it. If you are looking for a pigmented eyeshadow from a brand like 100% PURE, for example, you’ll see that the product is made with vitamin-rich fruit pigments and other natural ingredients such as avocado and cocoa butters. The ingredient list contains all vegan components and is clearly identified as vegan. You can pronounce the words, and the list typically isn’t as long as it is on a synthetic counterpart.
2. Many Vegan Brands Are Against Animal Testing
In this day and age, there’s no reason companies should be testing on animals. It’s unnecessary and painful. However, just because a company says it’s vegan doesn’t mean it’s also cruelty-free—and vice versa. Vegan means the absence of animal ingredients while cruelty-free means the products are not tested on animals. Once again, be sure to read the labels to determine which products are vegan, cruelty-free, or both. Some companies use animal-derived ingredients such as honey, beeswax, or milk enzymes, making them not vegan. Do your research before purchasing to make sure you’re not misled.
3. Natural Ingredients Are Good for Skin
Nobody wants synthetic chemicals, artificial fragrances, or skin-irritating parabens in their makeup. They want effective, pure, skin-loving ingredients, like reparative vitamins and anti-aging antioxidants. Plus,they want natural pigments from black tea, berries, and cocoa in their natural mascara—not coal tar dyes or other less-than-healthy substances. Make sure what you’re getting is also free of synthetic preservatives and artificial colors.
4. Sensitive Skin May Benefit
If you find that your current products aren’t doing your skin any justice or are causing your skin to break out, consider vegan makeup that’s more plant-based. With fewer ingredients, vegan makeup is less likely to irritate your skin. Natural ingredients are better for your skin too. Be sure to read product reviews and consumer studies that may help influence your makeup-buying decisions.
About 100% PURE
100% PURE isn’t just their name or a list of ingredients. 100% PURE is committed to producing the purest and healthiest products while educating everyone on why being 100% PURE is so important. They strive to live with kindness and empathy, to improve the lives of people and animals, to be environmentally conscious and sustainable, and also give back to our global community by being charitable. Many of 100% PURE’s cosmetics, including their cream foundation, are colored from vibrant fruits, vegetables, teas, and other pigments containing beneficial vitamins, antioxidants, and other ingredients that encourage healthier skin.
For more information about 100% PURE and to browse their products, visit 100percentpure.com
Have you been rethinking the products you put on your face every day? You don’t have to be a vegan to choose vegan makeup. Here are four reasons to consider making the switch, whether it’s for ethical or health reasons:
1. Vegan Makeup Usually Has Fewer Ingredients
When was the last time you read what was in your favorite mascara or eyeshadow? You might be surprised to see what’s in the formulas. Be sure to go to the brand’s website to look for a complete ingredient list of the products you are putting on your skin. They should clearly tell you on a product page if the item is “vegan” and what ingredients are in it. If you are looking for a pigmented eyeshadow from a brand like 100% PURE, for example, you’ll see that the product is made with vitamin-rich fruit pigments and other natural ingredients such as avocado and cocoa butters. The ingredient list contains all vegan components and is clearly identified as vegan. You can pronounce the words, and the list typically isn’t as long as it is on a synthetic counterpart.
2. Many Vegan Brands Are Against Animal Testing
In this day and age, there’s no reason companies should be testing on animals. It’s unnecessary and painful. However, just because a company says it’s vegan doesn’t mean it’s also cruelty-free—and vice versa. Vegan means the absence of animal ingredients while cruelty-free means the products are not tested on animals. Once again, be sure to read the labels to determine which products are vegan, cruelty-free, or both. Some companies use animal-derived ingredients such as honey, beeswax, or milk enzymes, making them not vegan. Do your research before purchasing to make sure you’re not misled.
3. Natural Ingredients Are Good for Skin
Nobody wants synthetic chemicals, artificial fragrances, or skin-irritating parabens in their makeup. They want effective, pure, skin-loving ingredients, like reparative vitamins and anti-aging antioxidants. Plus,they want natural pigments from black tea, berries, and cocoa in their natural mascara—not coal tar dyes or other less-than-healthy substances. Make sure what you’re getting is also free of synthetic preservatives and artificial colors.
4. Sensitive Skin May Benefit
If you find that your current products aren’t doing your skin any justice or are causing your skin to break out, consider vegan makeup that’s more plant-based. With fewer ingredients, vegan makeup is less likely to irritate your skin. Natural ingredients are better for your skin too. Be sure to read product reviews and consumer studies that may help influence your makeup-buying decisions.
About 100% PURE
100% PURE isn’t just their name or a list of ingredients. 100% PURE is committed to producing the purest and healthiest products while educating everyone on why being 100% PURE is so important. They strive to live with kindness and empathy, to improve the lives of people and animals, to be environmentally conscious and sustainable, and also give back to our global community by being charitable. Many of 100% PURE’s cosmetics, including their cream foundation, are colored from vibrant fruits, vegetables, teas, and other pigments containing beneficial vitamins, antioxidants, and other ingredients that encourage healthier skin.
For more information about 100% PURE and to browse their products, visit 100percentpure.com
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